Natus Healthcare App Branding
This project objective was to create a branding system and an app interface for an area of healthcare of our choice. The area of healthcare that I decided to focus on was women's health and pre-natal care. Women's healthcare is a very important topic to me, and I wanted to design an app that would support women and their decisions surrounding pregnancy. The Natus app provides tools to organize appointments, communicate with providers, and view medical records through a secure section of the app. The inclusion of ai as a feature was a requirement, so I had made an ai chatbot that women can speak to when they have simple questions and don't necessarily need to speak to a provider immediately. My audience personas cover the range of women that could benefit from my app.
