Earthen Aura Perfume

This perfume packaging design focused primarily on exuding elegant aura while appealing to the demographic of astrology-inclined consumers who value symbolism, identity, and personal ritual. The intended audience in particular is Capricorn consumers who care about the world around them and their roots on Earth. The package itself is a wooden box with the packaging for the bottle consisting of real moss. Included are pillow moss spores and a care guide to moss describing how to use the lid of the box to grow your very own moss garden.