Earthen Aura Perfume

Packaging Design

Developed for astrology-inclined consumers who value symbolism, identity, and personal ritual, this perfume design exudes elegance and functional consideration. The particular audience this product is intended for is Capricorn consumers who have a deep connection to their roots on Earth. The package is a wooden box with a floral folliage design on the bottom and real moss serving as protective cushioning for the bottle. Alongside the perfume itself, each aspect of the box produces an olfactory experience like nothing else. Included with the perfume are pillow moss spores and a care guide describing how to use the lid of the box to grow your very own moss garden as well.